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Welcome to Agentic Marketing Architecture

Stop being a tool user. Become a Marketing Architect. Agentic Marketing Architecture is a framework for building marketing operations using AI agents, version-controlled brand systems, and infrastructure you fully own. Instead of renting SaaS tools that create dependency, you design and operate a proprietary marketing system through Claude Code.

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What You’ll Learn

Explore the documentation to understand:
  • The 5-Layer Org Chart Model - How Marketing Architect, Operations Manager, Team, Skills, and Tools work together
  • Progressive Disclosure - Load context only when needed for maximum quality
  • One-Way Dependencies - Clean architecture that prevents chaos
  • Temporal Execution - Research and strategy that evolves over time
  • Ownership Over Rental - Build competitive moat, not vendor dependency

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Quick Start

  1. Introduction - Understand the philosophy and why this exists
  2. The Org Chart Model - Learn the 5-layer conceptual framework
  3. The Five Layers - Deep dive into each layer’s responsibilities
  4. File Structure - Understand the information hierarchy
  5. Workflows - See the system in action

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Core Principles

  • Progressive Disclosure - Load context only when needed, not all at once
  • One-Way Dependencies - Context flows downward through layers
  • Ownership Over Rental - You build and own this infrastructure
  • Making Work Visible - PLAN.md and TODO.md track all work
  • Empowerment Over Ease - Competency creates competitive advantage
Ready to build your marketing AI infrastructure? Start with the Introduction.